With business cards running the gamut from traditional to wildly creative, there seems to be no limit to how to design them. Before you have a card designed, though, plan what information will go onto the card.
So, where do you start? What content do you use on your business cards? In this article, I’ll discuss 16 pieces of information that could be included on any type of business card.
You don’t need to include all of this information on one business card. Including everything would definitely give your readers information overload!
Choose what is most relevant to your business and go from there.
Critical Information for a Business Cards – Make it super easy for people to contact you.
1. Your Name – Seems obvious, but don’t forget this critical element.
2. Your Position – Are you the owner, a master plumber, the customer service representative? Who are people talking to when they talk to you?
3. Phone Number(s) – Business, Cell and (if applicable) Fax. With all of the technological advances in the world, picking up the phone and call is still one of the fastest and most convenient ways to contact someone.
Very Important Information for Business Cards – Give people a few more ways to contact you and do a little research on you.
4. Email Address – Many people are very comfortable using email as a main form of contact. For more credibility, consider using an custom email rather than a generic yahoo, gmail, or other email service address. Read more about the advantages of using custom email addresses.
5. Web Address – Most companies have a website. It is the 24 hour/day, 365 day/year face of your company. It is one of the main ways people learn about your business before picking up the phone. If you don’t have a website yet, don’t panic. However, once you get a site, you can have business cards printed with your new web address.
6. Company Name – In most cases, your company’s name would definitely be critical info on a business card. However, if your personal name is the company name, you may be able to leave the business name off.
7. Address – Your companies address is important if you are a brick-and-mortar establishment. This is not as important if you are a virtual business that does all of your transactions online. In that case, you may prefer to not put any address on there at all or use a PO Box.
8. License Number – If you are a contractor or insurance representative, etc and you may be legally required to have it listed on your card.
Recommended Information for a Business Card – Get them to remember you and take action!
9. Tag Line/Slogan - A unique tag line or catchy slogan may help people remember you days or even weeks after meeting you.
10. Logo – This should be a part of all your marketing materials to help reinforce your brand. However, if you haven’t fully developed your company’s visual brand, getting temporary cards with no logo will still suffice.
11. Call to Action – Give people an incentive for contacting you. This can be a link to a special report or ebook, a free assessment, or coupon. Be creative.
Nice additions to a Business Card
12. List of Services or Products - Like your slogan or call to action, a list of what you can provide can help the person not only remember you but also give them a reason to contact you.
13. Social Media Links (Twitter, Blog, Facebook, LinkedIn) – If you actively maintain a social media account such as Twitter or regularly write in your blog, give people the option of following you. (However, if you don’t update these accounts regularly, stagnant social media accounts may not shine the best light on your company.)
14. Your Picture – A high quality picture can strengthen the look of your card and the purpose of your business. This might be more important to an actor or real estate agent and less important to a call-center representative.
15. Product Photos – You could consider using a beautiful well-photographed product photo. This might be nice if you are an artist, jewelry maker.
…And the Rest is Frosting on the Cake
16. QR Code – When scanned with a smartphone, a QR code can link to your website, a youtube video, or special offer. The drawback is they are dependent upon the technical savvy of the person reading the card. If they don’t know what a QR barcode is, they won’t know how to read it. For that reason, don’t use QR codes for critical information.